Harun Farocki’s “Hard Selling” reframed
Our booklet HaFI 014: Harun Farocki: Hard Selling: Reframed by Elske Rosenfeld (Deutsch/ English) is out now. It contains the script and stills from Harun Farocki’s film project “Hard Selling” which I respond to in my text-image commentary “Das Fenster / The Window.” The film was supposed to be shown on East German TV – one month before its dissolution at the end of 1991. It was, however, never completed. In the footage Farocki looks at a West German adidas salesman as he looks at the East through car and shop windows. In my commentary, I look back at both from a post-East perspective.
The booklet is available at Motto.